chronic tonic

BRAND IDENTITY | PACKAGING | MERCH

Background

At Chronic Tonic, we believe that adult beverages should taste good and remind you of the good ‘ol days - that’s why we’re proud to make THC cider that tastes like the delicious childhood treats you know and love.

Indulge your inner child and drink like a not-so-grown grownup. And get a nice high going, while you’re at it.

approach

For this packaging project, I knew I wanted heavily in a typographic direction that had some groove to it. I got inspiration from typographic packaging projects that brought some organic funk (Vicarel Studios’ packaging for Vanishing West Ciders and basically all of LAND’s projects were significant sources of inspo).

I also wanted to strike a balance between muted retro-vibes and tasty-looking saturation in my color palette, as this product is all about evoking childhood nostalgia, but it also needs its packaging colors to properly represent the taste of the actual flavors.

CHRONIC TONIC

BRAND IDENTITY | PACKAGING | MERCH

  • At Chronic Tonic, we believe that adult beverages should taste good and remind you of the good ‘ol days - that’s why we’re proud to make THC cider that tastes like the delicious childhood treats you know and love.

    Indulge your inner child and drink like a not-so-grown grownup. And get a nice high going, while you’re at it.

  • For this packaging project, I knew I wanted heavily in a typographic direction that had some groove to it. I got inspiration from typographic packaging projects that brought some organic funk (Vicarel Studios’ packaging for Vanishing West Ciders and basically all of LAND’s projects were significant sources of inspo).

    I also wanted to strike a balance between muted retro-vibes and tasty-looking saturation in my color palette, as this product is all about evoking childhood nostalgia, but it also needs its packaging colors to properly represent the taste of the actual flavors.