venus

Inspired by the Roman goddess of love and beauty, Venus crafts exquisite fragrances that embody sophistication, allure, and divine femininity. Each scent is a carefully curated symphony of the finest ingredients, blended with artistry to create a lasting impression that awakens your inner goddess.

Indulge in our signature scents Desire, Aura, and Siren to invigorate the senses and enchant the world around you.

Effortless. Divine. Venus.

In establishing the feminine luxury central to this brand, I was heavily inspired by the coquette visual aesthetic (à la Marie Antoinette). I knew that the bottle itself - beyond just the label design - had to feel opulent in order to place the product fully in the luxury category.

For this reason, I focused as much of my attention on the physical construction of the bottles as the other branding elements. In fact, I figured out how to use Illustrator and Dimension to make elaborate glass elements (the shell topper and ribbed texture) for my mockups. I also illustrated graphics for the packaging to represent and elevate each scent profile.

I decided to keep the logo and label design simple to focus attention on the ornate glass elements of the bottle. Venus’ legacy of elegance informed my choice of a formal script typeface for the wordmark, which I then paired with an illustrated silhouette of a clamshell to harken back to Venus’ most iconic symbol from Roman mythology. I selected a serif for my secondary typeface to reinforce the timelessness of classic mythic figures, and I designed my labels in the shape of ornate frames to further emphasize the products’ status as works of fine art.