venus

Inspired by the Roman goddess of love and beauty, Venus crafts exquisite fragrances that embody sophistication, allure, and divine femininity. Each scent is a carefully curated symphony of the finest ingredients, blended with artistry to create a lasting impression that awakens your inner goddess.

Indulge in our signature scents Desire, Aura, and Siren to invigorate the senses and enchant the world around you.

Effortless. Divine. Venus.

In establishing the feminine luxury central to this brand, I was heavily inspired by the coquette visual aesthetic (à la Marie Antoinette). I knew that the bottle itself - beyond just the label design - had to feel opulent in order to place the product fully in the luxury category; think Sephora rather than Ulta.

For this reason, I focused as much of my attention on the physical construction of the bottles as the other branding elements. In fact, I figured out how to use Illustrator and Dimension to make elaborate glass elements (the shell topper and ribbed texture) for my mockups.

I decided to keep the logo and bottle labels simple; I selected a classy script typeface and illustrated a clamshell silhouette for the logo, chose a sophisticated serif for my secondary typeface, and designed my labels in the shape of ornate frames to create a sense of timeless elegance.