innovetive petcare

Every year, Innovetive Petcare brings together professionals in the veterinary field for their Leadership Summit, a multi-day conference filled with classes, keynote speakers, games, mixers, and their Innovettys award ceremony that celebrates the all-stars of their community. This year’s Leadership Summit celebrated Innovetive’s 10th anniversary, marking a decade of helping pets lead healthier, happier lives.
Indulge your inner child and drink like a not-so-grown grownup. And get a nice high going, while you’re at it.

The fine folks at Innovetive Petcare came to us with a unique theme for their Leadership Summit: Legos. After all, what better represents a community coming together to build a brighter future?

Needless to say, when we took on the creative direction for this event, we knew it needed to feel playful, warm, and collaborative. We designed every piece of event collateral - from the attendee badges and wayfinding signage to the presentation graphics and branded digital assets - to capture the sense of fun and community that legos represent.

The result was an event identity that not only looked great but also brought people together, set the tone for connection, and gave Innovetive’s annual Leadership Summit a unique personality all its own.